Alastair Fraser

Founder

About

About Us

Welcome to CircuitSwag.

Like many great engineering projects, CircuitSwag started with a problem that needed solving.

For years, I looked for clothes that reflected my passion for engineering but didn’t look out of place in a professional setting. The options were always the same: generic, ill-fitting graphic tees with loud, cheesy jokes that I couldn't wear to the office, a client meeting, or a design review.

I wanted something different. I wanted gear that was smart, subtle, and built to a higher standard.

So, I decided to engineer it myself.

Our Mission: The Signal in the Noise

CircuitSwag is the apparel brand for Electrical, Computer, and Software Engineers who value substance over flash. We design premium polos, dress shirts, and accessories that speak your language without shouting.

Our designs are inspired by the foundational elements of our craft—from the elegance of a perfectly routed PCB trace to the logic of clean code. We replace the cartoons with schematics, the puns with principles, and the cheap fabric with quality materials that last.

Built for the "Insiders"

We believe the best designs are the ones that make you nod in recognition. Whether it's a "Magic Smoke" warning that only a hardware engineer understands, or a subtle "Infinite Loop" on your cuff that gets a laugh from a fellow dev, our gear is a badge of honor for those who know how the world really works.

Why CircuitSwag?

  • Professional Grade: Apparel designed for the lab, the startup office, and the boardroom.

  • Authentic Design: Created by engineers, for engineers. No stock clip art here.

  • Quality First: We treat our apparel like our projects—details matter, and durability is non-negotiable.

Thank you for being part of our network. We’re excited to help you upgrade your daily driver.

– The CircuitSwag Team